KAZUMI ASAMURA HAYASHI


Kazumi Asamura Hayashi is a creative consultant working across fashion, art, and culture, leading numerous projects both in Japan and internationally.


林香寿美は、ファッション、アート、カルチャーの垣根を越え、国内外でクリエイティブディレクション、ブランディング、を手がけるクリエイティブコンサルタントです。


About


Email
Instagram

© 2025

LIBERTIN DUNE 


Kazumi played a key role in launching Libertin DUNE, the new edition of the iconic DUNE magazine first published in 1991, and later became its editor-in-chief. She oversaw all aspects of the magazine’s creative direction. 

Throughout her tenure, she collaborated with a wide range of influential artists—such as Nobuyoshi Araki, Miyako Ishiuchi, Daido Moriyama, Hiromix, Takashi Homma, and Chikashi Suzuki—as well as rising international talents including Ren Hang and Sandy Kim. Together, they created numerous original fashion stories that merged bold editorial vision with artful storytelling.

i-D JAPAN  i-D ASIA

In 2016, Kazumi launched i-D Japan, overseeing the entire creative direction of the brand across print, digital, and social media platforms. Her aim was to introduce Japanese youth culture to the world through a distinct and original lens.

In 2020, she initiated a new project to spotlight the real street and cultural movements emerging across Asia, launching the English-language digital platform i-D Asia. She led the rollout of localized editions in China and South Korea, helping bridge the region’s diversity and creativity to a global audience.

FASHION CAMPAIGN

Kazumi has directed commercial campaigns for i-D, strategically combining various platforms such as fashion shoots and videos. By drawing out the unique qualities of each brand, artist, and talent, she has created storytelling synergies that resonate across media.

DAIDO MORIYAMA CURATED BY ANTHONY VACCARELLO


Inspired by the radical spirit of the 1968 photography magazine PROVOKE, the photo book DAIDO MORIYAMA CURATED BY ANTHONY VACCARELLO was published in 2018, embodying Anthony Vaccarello’s creative vision.

Kazumi worked closely with Daido Moriyama on the project, overseeing the coordination and production of the shoot while also serving as fashion editor.

PUBLISHED BY SAINT LAURENT RIVE DROITE, 2018


URL

EDITORIAL FASHION SHOOT 

Kazumi directs and produces cross-media content, known for creating impactful visual stories through unconventional photographer-talent collaborations.

CURATING MOMENTS / EVENT

Through casting, venue selection, and guest curation, Kazumi subtly weaves Tokyo’s atmosphere and narratives into brand events. With a unique sensibility, she balances intimacy and buzz to craft experiences that linger in the memory.

VIDEOS


From editorial interviews to brand campaigns, Kazumi has created compelling stories through the creative direction of short-form video.

THE LAST GALLERY 


Founded in 2009 by Fumihiro Hayashi and Kazumi Asamura Hayashi, this gallery project began as a space to embody the culture and aesthetics explored through the independent magazine DUNE. Over time, it has evolved into a flexible curatorial platform that organize exhibitions by artists in various locations throughout Japan and internationally.
Since 2009, Kazumi Asamura Hayashi has partnered with skater, artist, and poet Mark Gonzales to present and develop his work across Japan and Asia as his regional partner. In May 2025, his solo exhibition “No Trouble” attracted over 2,000 visitors in just six days.