KAZUMI ASAMURA HAYASHI


Kazumi Asamura Hayashi | Creative Consultant | Co- Founder of THE LASG GALLERY  | Founder of BLACK BOX LLC



林香寿美は、ファッション、アート、カルチャーの垣根を越え、国内外でクリエイティブディレクション、ブランディング、を手がけるクリエイティブコンサルタントです。


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About Kazumi




Kazumi Asamura Hayashi 

Born and raised in Tokyo, Kazumi Asamura Hayashi began her career at a fashion event company before moving to New York.
During her eight years there, she worked across fashion, art, and media, launching her career as a creative director, stylist, and editor, focusing primarily on editorial storytelling.
She is currently the creative director and co-founder of The Last Gallery, a curatorial platform based in Tokyo.
With over two decades of experience, Kazumi continues to work internationally across the media and creative industries.

In 2009, she relaunched Libertin DUNE, the new edition of the legendary fashion and culture magazine DUNE first published in 1991, and served as its editor-in-chief.
She oversaw the magazine’s overall creative direction, developing a new editorial language that bridged street culture, art, and luxury fashion.

In 2016, Kazumi launched i-D JAPAN, the Japanese edition of the British magazine i-D, and served as its editorial director.
She led all aspects of creative direction across print, digital, branded content, and social media, establishing a new platform that introduced Japanese youth culture to the world.
 In 2020, she founded i-D Asia, a digital platform spotlighting Asian youth culture, and oversaw localized editions in China and South Korea.
Published in English, i-D Asia connected diverse creative voices from across the region with a global audience.

Her editorial visuals have been shaped through long-term collaborations with leading photographers and artists including Nobuyoshi Araki, Miyako Ishiuchi, Daido Moriyama, Hiromix, Takashi Homma, Chikashi Suzuki, Ren Hang, Sandy Kim, Harley Weir, and Petra Collins, as well as numerous actors and musicians.
She has also collaborated with a wide range of brands—from major fashion houses such as Louis Vuitton, Saint Laurent, Chanel, Comme des Garçons, Gucci, Balenciaga, Prada, Valentino, and Dior, to jewelry and lifestyle brands like Tiffany & Co., and global street and sports labels including Stüssy, adidas, Nike, New Balance, and Moncler—creating visuals that range from classic to experimental.

Through The Last Gallery and media-hosted events, Kazumi has curated gatherings that bring together artists deeply connected to her creative community.
Acting as a thoughtful hostess, she creates spaces where diverse expressions intersect, fostering new cultural dialogues.
These encounters and creative exchanges continue to evolve into the foundation of her ongoing practice today.



インディペンデントマガジンの先駆けとして注目を集めた『Libertin DUNE』の編集長を務めたのち、世界的カルチャー誌『i-D』の日本版の立ち上げをリード。さらにアジア統括として i-D Asia を立ち上げ、中国・韓国におけるデジタルプラットフォームの展開も牽引しました。

また、自身が共同設立者を務めるアートプロジェクト「THE LAST GALLERY」を通じて、国内外のアーティストと共に展覧会や出版、ブランドとのコラボレーションを手がけています。

LIBERTIN DUNE 


Kazumi played a key role in launching Libertin DUNE, the new edition of the iconic DUNE magazine first published in 1991, and later became its editor-in-chief. She oversaw all aspects of the magazine’s creative direction. 

Throughout her tenure, she collaborated with a wide range of influential artists—such as Nobuyoshi Araki, Miyako Ishiuchi, Daido Moriyama, Hiromix, Takashi Homma, and Chikashi Suzuki—as well as rising international talents including Ren Hang and Sandy Kim. Together, they created numerous original fashion stories that merged bold editorial vision with artful storytelling.

i-D JAPAN  i-D ASIA

In 2016, Kazumi launched i-D Japan, overseeing the entire creative direction of the brand across print, digital, and social media platforms. Her aim was to introduce Japanese youth culture to the world through a distinct and original lens.

In 2020, she initiated a new project to spotlight the real street and cultural movements emerging across Asia, launching the English-language digital platform i-D Asia. She led the rollout of localized editions in China and South Korea, helping bridge the region’s diversity and creativity to a global audience.

DAIDO MORIYAMA CURATED BY ANTHONY VACCARELLO


Inspired by the radical spirit of the 1968 photography magazine PROVOKE, the photo book DAIDO MORIYAMA CURATED BY ANTHONY VACCARELLO was published in 2018, embodying Anthony Vaccarello’s creative vision.

Kazumi worked closely with Daido Moriyama on the project, overseeing the coordination and production of the shoot while also serving as fashion editor.

PUBLISHED BY SAINT LAURENT RIVE DROITE, 2018


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THE LAST GALLERY 


Founded in 2009 by Fumihiro Hayashi and Kazumi Asamura Hayashi, this gallery project began as a space to embody the culture and aesthetics explored through the independent magazine DUNE. Over time, it has evolved into a flexible curatorial platform that organize exhibitions by artists in various locations throughout Japan and internationally.
Since 2009, Kazumi Asamura Hayashi has partnered with skater, artist, and poet Mark Gonzales to present and develop his work across Japan and Asia as his regional partner. In May 2025, his solo exhibition “No Trouble” attracted over 2,000 visitors in just six days.

FASHION CAMPAIGN

Kazumi has directed commercial campaigns for i-D, strategically combining various platforms such as fashion shoots and videos. By drawing out the unique qualities of each brand, artist, and talent, she has created storytelling synergies that resonate across media.

EDITORIAL FASHION SHOOT 

Kazumi directs and produces cross-media content, known for creating impactful visual stories through unconventional photographer-talent collaborations.

CURATING MOMENTS / EVENT

Through casting, venue selection, and guest curation, Kazumi subtly weaves Tokyo’s atmosphere and narratives into brand events. With a unique sensibility, she balances intimacy and buzz to craft experiences that linger in the memory.

VIDEOS


From editorial interviews to brand campaigns, Kazumi has created compelling stories through the creative direction of short-form video.