Kazumi Asamura Hayashi is a creative consultant working across fashion, art, and culture, leading numerous projects both in Japan and internationally.
林香寿美は、ファッション、アート、カルチャーの垣根を越え、国内外でクリエイティブディレクション、ブランディング、を手がけるクリエイティブコンサルタントです。
About
© 2025
Kazumi Asamura Hayashi is a creative consultant working across fashion, art, and culture, leading numerous projects both in Japan and internationally.
林香寿美は、ファッション、アート、カルチャーの垣根を越え、国内外でクリエイティブディレクション、ブランディング、を手がけるクリエイティブコンサルタントです。
About
© 2025
She served as editor-in-chief of Libertin DUNE, one of Japan’s most influential independent fashion culture magazines, where she directed numerous editorials that bridged street and luxury fashion. In 2016, she launched the Japanese edition of i-D in both print and digital formats, leading its creative direction across editorial, branded, and social content.
The debut issue, Golden Youth, spotlighted Japan’s Gen Z and reinterpreted their cultural identity through Kazumi’s lens. Notably, she featured only Japanese individuals on the covers—a bold statement in contrast to the industry norm of predominantly white models at the time. In 2018, she released the Female Gaze issue, produced entirely by female creators, highlighting women’s creative voices while subtly challenging the male-dominated structure of Japan’s creative industries.
In 2020, she launched i-D Asia, a digital platform dedicated to Asian youth culture, alongside localized versions in China and South Korea. The platform, presented in English, aimed to amplify Asian perspectives, connect with Gen Z audiences, and promote diversity and inclusion within the global i-D brand.
Today, Kazumi continues to work across fashion, art, and culture, collaborating with brands and artists to produce narratives that are both emotionally resonant and socially relevant.
インディペンデントマガジンの先駆けとして注目を集めた『Libertin DUNE』の編集長を務めたのち、世界的カルチャー誌『i-D』の日本版の立ち上げをリード。さらにアジア統括として i-D Asia を立ち上げ、中国・韓国におけるデジタルプラットフォームの展開も牽引しました。
また、自身が共同設立者を務めるアートプロジェクト「THE LAST GALLERY」を通じて、国内外のアーティストと共に展覧会や出版、ブランドとのコラボレーションを手がけています。