Kazumi Asamura Hayashi is a creative consultant working across fashion, art, and culture, leading numerous projects both in Japan and internationally.
林香寿美は、ファッション、アート、カルチャーの垣根を越え、国内外でクリエイティブディレクション、ブランディング、を手がけるクリエイティブコンサルタントです。
About
© 2025
Kazumi Asamura Hayashi is a creative consultant working across fashion, art, and culture, leading numerous projects both in Japan and internationally.
林香寿美は、ファッション、アート、カルチャーの垣根を越え、国内外でクリエイティブディレクション、ブランディング、を手がけるクリエイティブコンサルタントです。
About
© 2025
In 2016, Kazumi launched i-D Japan, overseeing the entire creative direction of the brand across print, digital, and social media platforms. Her aim was to introduce Japanese youth culture to the world through a distinct and original lens.
In 2020, she initiated a new project to spotlight the real street and cultural movements emerging across Asia, launching the English-language digital platform i-D Asia. She led the rollout of localized editions in China and South Korea, helping bridge the region’s diversity and creativity to a global audience.